In September 2025, Dog Coin (Dog) was launched on pump.fun as the antidote to the over-saturation of dog and animal memes. More than a token, it’s the first crypto fashion brand, where memes and merch merge into one identity.

Its strength is its versatility. Any meme can be reclaimed, remixed, and rebranded under Dog Coin. Followers raid other communities with Dog imagery until they all bark the same language.

Today, Dog Coin is a global community pushing culture forward by not taking it too seriously. It’s the meme you can wear, trade, and belong to. Plenty have come before, but only one reigns supreme — Dog Coin.